Authors don’t just write books anymore. They create a brand. They attempt to gain and keep the interest of readers. Sometimes it might be with swag. With podcasts (like this award winner!) or with t-shirts and mugs and hats and… you get the idea.
The Mando Method Podcast co-hosts Armand Rosamilia and Chuck Buda talk about their own experiences with merchandising their books and beyond.
This episode sponsored by Subculture Corsets & Clothing